Havertys Wellness Program Identity

Havertys wanted to brand three separate wellness programs and promote them to encourage employees to take a health risk assessment. The programs—Walking, Weight Watchers and Tobacco Cessation—were renamed and branded under the new Health Rewards program. Brief, monthly, two-topic newsletters were intended to be a quick read for the showroom and warehouse audiences. Project included bi-lingual posters and table tents. Concept | Design | Copywriting